Gone are the days when SEO was a child’s play. Nowadays, search engines have become smarter and with a lot of competition in each industry, website owners need expert Colorado SEO services to make profits. An SEO professional needs to stay up-to-date with the latest market trends as old tactics can harm your business reputation. Let’s talk about a few outdated SEO techniques that no longer help you.
Link and Article Directories
A few years back in time, link and article directories were of utmost importance to make the website rank higher in searches. SEO service providers in Colorado listed the business in several directory websites to help the sales increase. Link directories exploded that time.
Article directories no longer help to provide value to business owners. Gone are the days when people used to write lengthy articles to let the users get the required information about the products and services. This happened because marketers started spinning content to earn links. These days, low quality content is posted on article directories by some inexperienced SEO professionals.
Some website owners wrote their website content in order to save money on hiring copywriters. They used the target keywords a lot of time in a single page thinking that their website would rank up in searches. This is a wrong practice in today’s modern times and your website may also be penalized if you stuff keywords in your content. It is advisable to produce high quality and keyword rich content for your website.
Pages for Every Keyword Variation
Keyword phrases have lost their importance in today’s modern times. You no longer have to create separate pages for every keyword variation. With search engines becoming intelligent day by day, you should focus on writing quality content keeping in mind all the possible keywords in one single page.
Writing for Bots, and not People
Have you ever come across a web page that focuses merely on the visitors? Some web pages have a keyword repeated again and again and content on the page doesn’t make sense at all. This could be probably because the content would have been written for bots, and not real people. You cannot expect good results with such content. So, ask your SEO services provider to get an idea about the latest SEO tactics prevailing in the market.
Automated Link Building
Link building isn’t dead, but automated link building can hurt your business. Some marketers use automated software programs to get back links. It is important to check that links built in this way do not violate Google’s webmaster guidelines. There’s no shortcut to quality link building. Talk to your SEO Company in Colorado to find out how they work for getting links to your website.
SEO has dramatically evolved over the last many years. It’s time to hire the right SEO agency in Colorado to help you improve your brand credibility and enjoy the maximum profits.
Stay away from SEO service providers in Colorado who use outdated internet marketing tactics. You should hire someone who keeps an eye on the latest trends in SEO.
Bering a digital marketing expert Chetan Sureja focuses on helping clients achieve the maximum ROI. He works with small, mid-sized, and large businesses to make them improve sales.